THIS NEW YEAR, BREAK FREE FROM DIET FRUSTRATION!
Join the 21-Day New Year, New You Challenge and Kickstart Your Leanest, Healthiest, Strongest, Most Vital Self!
Watch This Video For Some MUST SEE INFORMATION!
Say goodbye to the cycle of losing and regaining the same 20 pounds and hello to a sustainable, metabolism-boosting lifestyle that prepares you for lifelong fat loss and vitality.
CHALLENGE COUNTDOWN
What Is the 21-Day New Year, New You Challenge?
This isn’t another quick-fix diet or weight loss competition. It’s a 21-day guided program designed to:
- Optimize your metabolism and set you up for long-term fat loss success.
- Torch fat, build lean muscle and boost your energy.
- Establish sustainable healthy habits to reclaim your confidence and vitality.
Unlike other challenges, there’s no weighing in, no “before and after” photos, and no crash diets. Instead, you’ll focus on the daily habits that truly transform your health and body composition—for good.
BUILDING YOUR DREAM BODY OVER 50 CAN BE FRUSTRATING, I SHOULD KNOW...
Hi, I'm Coach Kevin. In my mid-forties I was as overweight and unhealthy as I’d ever been in my life. So I decided to lose some weight and get back in shape by going on a diet and lacing up my running shoes. And after months of running 5 days a week and being “hangry” all the time, I got phenomenally unremarkable results. Sure, I lost a couple of pounds (which I immediately regained after I stopped dieting), but I sure didn’t look (or feel) all that great. Basically, I went from being unhealthy and overweight to being slightly less unhealthy and skinny fat.
My "ah-ha" moment came when I STOPPED dieting and running and started to focus on lifting weights and eating to fuel and nourish my body (as opposed to restricting what and when I ate).
Fast forward 15 years and I can honestly say that today at age 60 I’m as lean, strong, and healthy as I’ve ever been in my life. I wrote the Lean Body Blueprint workout for men and women over 50 just like you who are looking for a professionally designed, age appropriate, and most of all effective workout program that finally gets REAL LASTING RESULTS!
What's Included in the New Year, New You Challenge?
For Just $21, You'll Get:
Here’s the truth: Whether you’re 50, 60, or even 70, you can be as fit and strong as you’ve ever been. And it’s never too late to start! This program is designed to help you build that lifelong dream body—one workout at a time.
- Access to Our Custom App: Track your progress, log your habits, and stay connected.
- A Library of Age-Appropriate Functional Workouts: Professionally designed to help you build strength and burn fat safely and effectively.
- Daily Challenges: Simple, achievable tasks that create big results over time.
- Full Access to Silver Edge Coaches: Ask questions, get support, and stay on track.
- Weekly Zoom Meetings with Silver Edge Coaches: Get expert insights and personalized guidance.
- A Supportive Community: Share your wins, stay motivated, and connect with others who share your goals.
What Makes This Challenge Different?
This isn’t about extreme diets or unsustainable weight loss. The 21-Day New Year, New You Challenge focuses on preparing your body to lose weight the right way by:
Repairing Your Metabolism
Stop sabotaging your results with restrictive diets.
Building Healthy Habits
Learn how to eat, move, and live for long-term success.
Creating a Supportive Environment
Lean on expert coaches and a like-minded community.
THE PRIZES
We'll Have 2 Winners:
- The Consistency Champion: The participant who is most consistent with their daily habits will win $500.
- The Spirit of the Challenge: The participant who best embodies the challenge’s mission will win 3 months of 1:1 nutrition, exercise, and lifestyle coaching (a $1,050 value).
In addition, we'll have runner up prizes as well as fun weekly give-a-ways inside the challenge!
IMPORTANT DETAILS:
🗓️ MARK YOU CALENDAR!
Registration Deadline: Sunday January 6 at Midnight
Cost: $21
Challenge Kickoff Call: Monday January 6 at 7PM EST
Challenge Dates: Monday 1/6/25 Through Sunday 1/26/25
Winners Announced: Monday January 27
What Are Past Challenge Participants Saying?
Click HERE to Listen to a Podcast Episode With a Past Challenge Participant!
"It was a BLAST!!!"
"I absolutely LOVED the Metabolic Makeover challenge! This group has been so inspiring and helpful to me, not only to get me physically in shape but mentally as well. I'm excited to these tasks into a lifestyle change! Cheers to everyone who went on this journey - it was a BLAST!!!"
- Erica
"I was looking for direction and I found it."
"I have finally found a lifestyle I can do for the rest of my life. No crazy diet, no expensive potions. The last three weeks have made me enjoy being healthy and doing good things for my body. I was looking for direction and I found it."
- Sheri
"This is a total game changer!"
"I loved the challenge because encouraged me to improve my healthy habits. I didn't feel stressed by the number on the scale because that wasn't the focus. The baby steps to make lifelong changes was exactly the kickstart that I needed."
- Carrie
About Coach Kevin
Kevin English is a pickleball addict, healthy aging expert, and the visionary founder of The Silver Edge – an online fitness and nutrition business devoted to empowering individuals over 50 to sculpt lean, healthy, and capable bodies. Kevin is not just a fitness expert; he is a beacon of vitality, guiding men and women to redefine and embrace their strength, enabling them to step into the latter half of their lives as the strongest, healthiest, and most vital versions of themselves.
As the host of the Over 50 Health & Wellness podcast, Kevin doesn’t just defy the pervasive narrative of “it’s all downhill from here” – he dismantles it. With a blend of wisdom, inspiration, and actionable advice, he educates and uplifts his audience, inspiring a collective movement towards making the second half of their lives the best half.
Kevin is rewriting the story of aging, where every individual is not just surviving but thriving, turning the golden years into a time of renewal, strength, and boundless possibilities.
